According to the court order, a copy of which is with ET, Jio alleged that the advertisements were deceptive and “aimed at enticing and luring viewers” to subscribe to Airtel’s service and give preference to the telco over other operators, including Jio. Airtel said the court’s order won’t have a major impact on its campaign.“A frivolous complaint was filed against Airtel’s new ad campaign in the Delhi High Court seeking a stay on the same. In fact, the honourable high court has suggested minor clarifications to the existing disclaimers. Airtel and Jio have ensured that their subscribers won’t have to pay any subscription fee if they download the Hotstar app. Last year, Jio moved the Bombay High Court against Airtel and global broadband tester Ookla for running advertisements proclaiming Airtel to be India’s fastest network.Since the tariff wars that broke out with the entry of Jio in September 2016, it has garnered about 175 million subscribers.

Source: Economic Times April 13, 2018 15:45 UTC