KOLKATA/NEW DELHI: The Delhi High Court directed Britannia Industries Ltd to withdraw its Nutri Choice Digestive Zero biscuits in their current packaging in four weeksfrom the market after ITC Ltd alleged the former had copied the packaging of its Sunfeast Farmlite Digestive All Good biscuits.A Britannia spokesperson said it was exploring all legal options following the injunction passed by the court on Tuesday and that the product would soon be available in compliance with the order. The court said the yellow and blue colour scheme of the wrappers and other features appeared the same. "The court order said ITC's biscuits had posted sales of Rs five crore in five months of launch, an indicator of its growing reputation.ITC has spent around Rs 14 crore as marketing expenditure on the product, it said.The Britannia spokesperson said: "The packaging architecture for NutriChoice has been built on the brand's own strategy and has not been influenced by any other brand. "Britannia NutriChoice has a dominant market share of around 70% in the premium health category.Justice S Muralidhar 's interim injunction restrained Britannia from using packaging similar to that of ITC, said the company's counsel Sudeep Chatterjee, partner at Singh & Singh Lall & Sethi. British firm United Biscuits' McVities dominates the category.Parle Products, Britannia and ITC are vying to gain a greater share of the segment.

Source: Economic Times September 06, 2016 13:57 UTC