ITC has been vocal about not using concentrates to produce its juice BNatural since the time it relaunched the brand that it acquired in 2015. Photo: ReutersNew Delhi: The Delhi high court on Friday asked ITC Ltd not to continue its advertising campaign with the “say not to concentrate”, for its juice brand BNatural, till 9 April. On Friday, ITC published advertisements across print media, social media and hoardings saying: “We’re inviting Tropicana and Real to join us in abandoning concentrates.”. “In response to ITC’s BNatural media campaign, we took legal action against ITC in the Delhi high court. ITC has been vocal about not using concentrates to produce its juice BNatural since the time it relaunched the brand that it acquired in 2015.

Source: Mint April 07, 2018 04:52 UTC