Defense institute doubled marketing budget: official - News Summed Up

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Defense institute doubled marketing budget: official


By Lo Tien-bin / Staff reporterThe Chungshan Institute of Science and Technology has increased its marketing budget nearly 112 percent to promote domestically developed and manufactured weapons, an official said on Tuesday last week. The business outlook for domestically developed weapons in international markets is highly optimistic, the official said. “More importantly, the institute has the ability to customize products for clients, which gives Taiwan a large competitive edge over other arms manufacturing nations,” the official said. As the institute has been building its presence at international defense, aerospace, maritime and photovoltaic industry exhibitions, an increase in marketing expenses has been necessary to improve the nation’s visibility in those sectors, the official said. The institute has led delegations to the trade shows to introduce Taiwanese weapons systems and equipment to international buyers, the official said, adding that it has received solid recognition from international buyers.


Source: Taipei Times March 21, 2018 15:56 UTC



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