Decoding the marketing strategies of “Bell’s Whisky” The masculine whisky for true gentlemen - News Summed Up

Decoding the marketing strategies of “Bell’s Whisky” The masculine whisky for true gentlemen


Bell’s Whisky is also the best-selling whisky in the UK.”Bell’s Whisky is a blended whisky that is very popular in the UK. “In Thailand Bell’s Whisky is marketed under the slogan “Be Real” which is clear, easy to understand and very masculine. Everyone that has tried Bell’s Whisky appreciate both the image and the quality of the whisky. “Price-wise, Bell’s Whisky is priced at 349 baht, which is 20% higher than Thai whiskies. We aim for Bell’s Whisky to be the leader in whisky market’s standard segment by the end of 2019, with no less than 200,000 cases in sale.” Paul says.


Source: The Nation Bangkok February 19, 2018 09:11 UTC



Loading...
Loading...
  

Loading...

                           
/* -------------------------- overlay advertisemnt -------------------------- */