County CricketEven before the sale of any interests in any franchise of The Hundred, cricket has opened itself to international investors. In September, Hampshire County Cricket Club ("Hampshire") became the first county cricket club to secure overseas investment, having been acquired (albeit in phases) by GMR Global Pte Ltd ("GGPL"), the co-owners of the Indian Premier League ("IPL") franchise, Delhi Capitals. "22What about Non-Host Counties? Expanding media and sponsorship deals: The ECB could increase sponsorship and media rights for county cricket to generate additional revenue streams, reducing reliance on The Hundred funds. The ECB must carefully manage the cash windfall, investing in non-host counties, while allowing host counties to benefit from the rewards.

Source: The Guardian November 26, 2024 12:07 UTC