Debating Clayton Christensen’s Innovation Strategy - News Summed Up

Debating Clayton Christensen’s Innovation Strategy


A few days later, Christensen emailed me, asserting that online streaming was not a disruptive technology but a sustaining one. Maybe Hastings misunderstood Christensen because he put Netflix's core DVD-by-Mail business into a separate subsidiary — not the disruptive online streaming one. Using Christensen’s test for a disruptive technology, here is why I thought Netflix’s online streaming was disruptive:Different customer set. When Netflix started offering online streaming — the year Apple introduced the iPhone — people could not watch DVDs on their smartphones. When Netflix started offering online streaming — the year Apple introduced the iPhone — people could not watch DVDs on their smartphones.


Source: Forbes February 03, 2020 14:48 UTC



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