Gone are those days when film promotions only meant responding to questions during a media interaction or releasing the trailer of the film. And the makers of Dear Zindagi are making complete use of their unique promotion strategy. Just two days before the release of the first poster of Dear Zindagi, Alia took everyone by surprise when she posted a video about Monday blues on Twitter. #DearZindagipic.twitter.com/VuNfdbj3dM — Shah Rukh Khan (@iamsrk) October 18, 2016And his wonderful Wednesday surprise came in as the first teaser of their upcoming film Dear Zindagi. The makers of Shah Rukh and Alia's Dear Zindagi helped drive away the mid-week blues with their interesting promotional strategy.

Source: India Today October 19, 2016 12:00 UTC