Abhay shared a picture of data about search trends and wrote, "Do you think Indian celebrities will stop endorsing fairness creams now. Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like ‘skin brightening/ whitening’, or ‘lightening creams’. Most brands no longer want to be associated directly with being termed as ‘fairness creams’. Abhay's post comes just a few days after he posted about "woke Indian celebrities" who were sharing social media posts in support of protests in the US. Now that ‘woke’ Indian celebrities and the middle class stand in solidarity with fighting systemic racism in America, perhaps they’d see how it manifests in their backyard?

Source: dna June 06, 2020 07:07 UTC