Diversity of analytics applications, the importance of personalized marketing, and the criticality of transforming analytics insights into digestible communications for decision makers to act upon were central themes during Day 1 of the 2018 MIT Sloan Sports Analytics Conference in Boston. Additionally, the conference also teaches young professionals how current industry practitioners deal with the challenges of a analytics world with increasingly more data, yet not always the bandwidth or intel to make the best usage of the information gleaned. It was gratifying to hear messages mirroring lessons delivered this semester during my Sports Analytics class at Washington University in St. Louis. Failing to communicate severely undermines any analytics gains or intel, so building communication skills is just as important as learning R or logistics regression. That said, here’s a Day 1 Recap (based on the 9 sessions I attended)1.

Source: Forbes February 24, 2018 02:03 UTC