New Zealand prime minister Christopher Luxon, left, alongside Dawn Meats chief executive Niall Browne and EU trade commissioner Maros Sefcovic at the inaugural EU-New Zealand Business Summit in Auckland last weekDawn Meats chief executive Niall Browne’s victory lap in New Zealand last week ended with him as poster boy at the inaugural EU-New Zealand Business Summit in Auckland. In the New Zealand meat industry, however, there has been much head-scratching at Dawn’s pursuit of the country’s biggest lamb processor, and third-largest overall. And then there were the touted benefits to customers of beef and lamb year-round, augmented by out-of-season supply from Alliance. Unsurprisingly, New Zealand beef exporters aren’t welcoming more competition in the local livestock market at a time when margins are already thin. “The only way to get a material beef business is to rip the heart out of the procurement market,” one predicted.

Source: The Irish Times October 30, 2025 16:59 UTC