Instead it is focusing on local music genres in fast-growing, often non-English language markets, areas where it believes it can steal a march. Deezer chief executive Hans-Holger Albrecht said he would target selected markets in Latin America, Asia and Africa where Spotify was not already predominant. Deezer, controlled by billionaire investor Len Blavatnik, is nonetheless sinking tens of millions of euros into this local music drive. Its strategy is based on a bet that music streaming will continue to grow rapidly to eventually eclipse all other forms of music listening. It is the fourth-biggest music streaming company in the world, by paid users, after Spotify, Apple Music and Amazon.

Source: The Star September 12, 2017 03:56 UTC