The proposal — a cover of British Vogue to celebrate ten years of the Victoria Beckham brand — must have seemed irresistible. Yesterday this potentially superlative piece of PR collapsed into a widely ridiculed publicity misfire which may be the final blow to the already-reeling Brand Beckham. This ‘family’ Vogue shoot apparently made him uneasy. Because both halves of the Beckham brand are constantly on social media, their time spent apart is glaringly obvious. Victoria Beckham Limited lost a whopping £8.4 million in 2016, according to its last set of accounts.

Source: Daily Mail September 04, 2018 22:03 UTC