Harun Mlivo oversees ad technology and partnerships at Google Middle East and North Africa, pairing partners with clients on the ideal ad solutions to maximise their ROI. Chantal Azzi leads ads data privacy at Google, ensuring ecosystems are privacy-ready and advertisers are equipped to future-proof their marketing strategies. Forty-three per cent of people say they'd switch from their preferred brand to a second-choice brand if the latter provided a good privacy experience.1 With that in mind, providing consumers with a privacy-safe shopping journey can no longer be an afterthought. So what are the most effective ways for brands to collect first-party data , deliver relevant ad experiences, and analyse and measure results with minimum gaps — all in a privacy-safe way?

Source: The North Africa Journal July 25, 2023 12:30 UTC