This level of strategic scrutiny, absent in some organizations and abundant in others, often leads to considerations of launching or enhancing the DMP, the data management platform. There shouldn’t be any restrictions on first-party data sources, such as the organization’s campaign data, CRM, websites, apps, social platforms, and email. As more data sources become available, not just in the U.S. but globally, the DMP will need the capabilities to expand. Questions concerning the dependability and quality of third-party data aren’t going away. The Marketer’s Search For The Best DMP Technology“The best technology is flexible and agnostic,” says Theriault.

Source: Forbes May 15, 2018 17:37 UTC