Data Drinks: The Cosmopolitan Las Vegas's $9.4 Million Cocktail - News Summed Up

Data Drinks: The Cosmopolitan Las Vegas's $9.4 Million Cocktail


The Cosmopolitan Las VegasThe most popular drink of all time at the Cosmopolitan Las Vegas has not been on the menu for eight years, yet it's still rang up over $9.4 million in sales. So how does a Las Vegas cocktail stand out against a sea of showgirls, neon lights, and big time rollers? The Verbena, at the Cosmopolitan Of Las Vegas, debuted in Dec. 2010 on the 1.5 level of the hotel's three-story Chandelier Bar. "When the drink went out of season, I took it off the menu," Cosmopolitan Las Vegas head bartender Mariena Mercer says. Illustration: Elva RamirezSince its debut, the Cosmo has sold over 600,000 Verbenas, ringing up over $9.4 million in gross revenue.


Source: Forbes May 01, 2019 03:22 UTC



Loading...
Loading...
  

Loading...

                           
/* -------------------------- overlay advertisemnt -------------------------- */