The firm on Wednesday launched Protinex Bytes, a protein multigrain biscuit meant for office-going consumers looking for a healthy snack on the go. Protinex Bytes have been priced at a premium, with a 100 gram pack for Rs145 and a 200 gram pack at Rs280, Lima said. This comes after Danone India launched a Greek Yogurt which is marketed as a protein rich healthy option for snacking between meals. Protinex Bytes is Danone India’s 9th launch in the 10 months since January 2017. However, the overall snack market in India is dominated by the savoury snack market, in which PepsiCo India Holdings Pvt.

Source: Mint October 11, 2017 04:41 UTC