Spotify’s billionaire CEO Daniel Ek, who revolutionised on demand music listening for millions of people, is a resilient entrepreneur from a Swedish working-class suburb whose no-nonsense attitude has drawn investors and staff alike. And in October 2008 Spotify was finally ready to go live after Ek pleaded with music labels to open their catalogues. “Innovations are never entirely new,” Ek told the Royal Institute of Technology (KTH) in Stockholm during a 2013 visit. “They weren’t particularly interested in music…they could have worked on skin products instead,” Snickars told AFP. Referring to his company going public, Ek tweeted on April 28: “Feels great to have the cat out of the bag.

Source: The Guardian April 05, 2018 15:22 UTC