UFC president Dana White seemingly foresees a future wherein the merger between the UFC and the WWE could create a sports juggernaut. Additionally, earlier this year (2023), Endeavor acquired majority stakes in the world's biggest professional wrestling-based sports-entertainment organization, the WWE. Dana White stated:"I think that when you look at the synergies between the two companies, I'm gonna do what I always do. "But then when you start talking about -- when we roll into cities -- you can have a city that wants UFC, WWE, and you could do bull riding that same weekend. Regardless, Dana White has consistently indicated that WWE athletes crossing over to the UFC and competing in legitimate unscripted combat may not be feasible.

Source: Forbes July 14, 2023 06:00 UTC