Facebook's surprise decision to pull news companies from its platform in Australia shows both sides are taking this fight seriously. This argument indicates that Facebook has taken a massive gulp of the Kool-Aid it has been passing around to its users for some time. When Facebook writes off that 4 per cent of content, you need to look at what it is actually doing away with. Facebook's other counter-argument is that it has added enormous value to media companies by ensuring users link back to their sites. And this is something the bean counters at the tech company will be hoping to avoid at all costs.

Source: New Zealand Herald February 17, 2021 23:03 UTC