ASSOCIATED PRESSThe United States Patent and Trademark Office denied the Dallas Mavericks’ trademark applications for two of Luka Doncic’s nicknames. According to trademark lawyer Josh Gerben, who has been following the application process, the refusal isn’t a surprise. In a video posted to Twitter, he states that the reason that the applications were rejected was because the USPTO found 20 other preexisting Matador trademarks that it views as too similar to Doncic’s marks. Further, Gerben says that the sheer number of uses for the nicknames listed in the trademark filing are too broad. However, filling the application to the brim with with possible goods and services isn’t an unheard-of practice.

Source: Forbes April 16, 2019 19:52 UTC