Dairygold chief executive Jim Woulfe has described their new deal with Cork GAA as a ‘natural fit’ for his company. Co-Op Superstores - the retail division of Dairygold Co-Operative - was earlier this week announced as the title sponsor of the Cork hurling championships. The agreement continues Dairygold’s powerful links with the GAA in Munster - the company is also title sponsor of the Co-Op Superstores Munster Senior League. So from that point of view, it was like a natural fit between the GAA membership and the Co-operative membership. "I look forward to a hugely exciting and attractive programme of games ahead and it is fantastic to have Co-Op Superstores on board with us.
Source: Irish Examiner July 31, 2020 22:52 UTC