Customers and vendors say they're benefitting from apps that allow pre-ordering of milk from a smartphone.Startups in the dairy space aren't reinventing the wheel, they're just tapping into existing networks and improving efficiency. Without technology, arguments with customers over payments and deliveries were common," says Anuj Bishnoi, co-founder of Bengaluru-based Morning Cart, which automates delivery of milk. With pre-paid delivery based on orders through the app, neither the customer nor the doodhwallah have any cause for dispute," says Morning Cart's Bishnoi.The dairy farmers too see benefits to tying up with startups. HDFC has a milk-tomoney programme and is working with startups for digitisation of milk procurement. Collection agents enter details of quality and quantity of milk, and software decides how much to pay the farmers.

Source: Economic Times January 29, 2017 08:15 UTC