Indians spend an average of 144 minutes daily watching television, up from 140 minutes in 2013, according to a media consumption forecast by media agency Zenith. However, the growth in the time spent on the internet is the highest with media consumption on mobile internet going up from 9.4 minutes daily in 2013 to 54 minutes this year. According to the estimates, the time spent on mobile internet is expected to touch 79 minutes by 2021. This is the fifth edition of the Media Consumption Forecasts, which have surveyed changing patterns of media consumption since 2011. Outdoor media consumption registered a minor decline from 67 minutes a day in 2014 to 64 minutes a day in 2019.

Source: Mint June 10, 2019 09:02 UTC