Many people took this as a sign that Apple was simply a follower, since the company will be behind Amazon and Google in releasing a speaker product. What Apple does instead is reinvent products to be better than their predecessors. To meet those demands, Farhad says, Apple also needs to reinvent itself. If Apple is now putting more of that tech expertise at the forefront, that could bode well for the company as a whole and how it heads into the future, Farhad writes. “All Apple has to do is stay competitive — it’s got to invest just enough in the A.I.-driven future to keep its devices compelling,” he says.

Source: New York Times June 06, 2017 15:22 UTC