The diverse range of content across the group’s Mail accounts has captivated the attention of a new generation of followers with over five billion views in the last 12 monthsWith one in 10 using TikTok as a source of news in the UK, the video-sharing platform is increasingly being used by 18 to 24-year-olds to keep up to date with current affairs. Last year over 74 million people viewed the moment Maya and Kyle Kowalski won their $220 million lawsuit, while more than nine million people watched prime minister Rishi Sunak proclaim that a ‘woman is a woman’. Statistics over the last 12-months reveal that the Mail’s short-form content is clearly resonating with audiences:5,360,269,059 views5,225,365 net follower growth [+115% growth]310,618,947 likes11,638,884 comments27,957,381 sharesTikTok is the fastest growing social media platform for news and is credited with growing the reach of the Daily Mail brand around the globe to millions of young people. This achievement encompasses the various specialised accounts under the Daily Mail umbrella, including the global news account, UK news, crime, sport, royals, showbiz, US and Australia. MailOnline’s head of social video, Phil Harvey said: “The 10 million followers’ milestone on TikTok is a testament to the team’s dedication to delivering timely and compelling content to an expanding audience demographic.

Source: Daily Mail January 15, 2024 16:20 UTC