Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution

April 20, 2022 16:49 UTC

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Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution

Like most publishers that monetize with advertising online, the Daily Mail has been busy testing cookieless ID solutions to support its programmatic ad business. ResultsThe results have been positive for the Daily Mail since it integrated the Lexicon ID into its Prebid wrapper in late Q4 2021. The Daily Mail attributes 69% of its Q1 2022 US-based cookieless programmatic revenue to Lexicon. (For what it’s worth, the Daily Mail measures all of these KPIs through a UI provided by 33Across.) Daily Mail also plans to create more targetable audience segments for its cookieless programmatic business, Gan said.

Source: Daily Mail April 20, 2022 16:49 UTC

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