Daily Harvest had the advantage of e-mail connectivity, social ads, and even cable TV ads (which accelerated during the pandemic). [iii]Yet, the smoothie products that launched Daily Harvest hit additional outcomes; the most important was the convenient preparation of a fresh smoothie. As with Freshly, the rapid sales increase of Daily Harvest rested on an abnormal behavioral foundation that could not possibly last. The lack of restaurant access alone in 2020 enabled the college-educated and upper-middle-class core audience of Daily Harvest to divert excess cash to $150 weekly shipments of Daily Harvest. The original frozen smoothie products in American retail (e.g., Jamba Juice Smoothies at Home) sell in the frozen fruit section at conventional retailers.

Source: CNN August 04, 2023 22:09 UTC