Under his company Patanjali Ayurveda Ltd, he launched a range of fast-moving consumer goods (FMCG) based on Ayurveda. The future, says Dabur India chief executive officer (CEO) Sunil Duggal, will be driven by Ayurvedic products. By 2020, Dabur targets Ayurvedic products to constitute more than 75% of its sales in India, from around 60% now. After facing stiff competition from Patanjali, Dabur has narrowed the price gap for its Chyawanprash and tried establishing it as a product relevant for all seasons. Also see | Our aim is to make Dabur a multinational from India: Amit BurmanIn July, Dabur India acquired Discaria Trading, registered in South Africa, for just Rs4,679 (1,000 South African rand).

Source: Mint October 23, 2016 18:11 UTC