"Da Nang is unique as a beach city for MICE business in Asia. "MICE tourists focus mainly on work, but still need entertainment, and to learn about economic conditions, cultural and social destinations," he said. Acknowledging that MICE tourists demand professional travel agencies, three-star or higher hotels and new attractions, he urged MICE-specialised companies and organisations to have a presence in the city.He added that Da Nang should have a specialised organisation focusing on MICE. MICEMary McKeon, a team leader for the Environmentally and Socially Responsible Tourism (ESRT) Programme, said European travellers were keen on visiting Vietnam, including Da Nang. And we need to attract airlines to open flight routes to Da Nang, as the new international terminal will be completed and put into operation next year," he said.Do Khoi, deputy director of Vietnam Airlines, said the carrier planned to expand its operations from Da Nang.

Source: The Nation Bangkok July 10, 2016 18:00 UTC