CHICAGO: DTLR Inc, a US lifestyle retailer, has selected ShopperTrak in-store traffic analytics solution, to provide shopper behavior insights across all 107 stores in 12 states and Washington D.C. Following a successful pilot, DTLR deployed the ShopperTrak perimeter analytics solution and related advisory services to position the importance of shopper traffic, conversion, and other key metrics across the organisation. ShopperTrak advisory services utilised include store segmentation, peer grouping, goal setting and field-level training to help better understand shopper traffic and how to best leverage the new data insights. ShopperTrak Traffic Insights’ advisory services team identifies opportunities and makes recommendations on a store-level basis for DTLR, with individualized scorecards and regular one-to-one engagement with district managers. As a result, DTLR store managers are highly informed and empowered to adjust strategies, provide performance-based coaching, and ultimately to improve key metrics.

Source: New Strait Times December 14, 2017 02:03 UTC