Tourism officials on Monday unveiled a fresh take on its campaign slogan, “It’s More Fun in the Philippines,” featuring real photos, videos and reviews crowdsourced from real people, in a bid to lure more tourists. Crowdsourced“It’s a 100-percent crowd-sourced campaign made entirely by people who have experienced firsthand why it’s more fun in the Philippines,” Tourism Secretary Bernadette Romulo-Puyat said. It drew up the original “more fun” slogan in 2012 under then Secretary Ramon Jimenez. It will be launched internationally in March at the ITB Berlin (Internationale Tourismus-Börse Berlin), the world’s largest tourism trade fair. 8.2M tourists this yearWhile other tourist destinations are being rehabilitated, Puyat expressed confidence that arrivals would hit 8.2 million this year.

Source: Philippine Daily Inquirer February 18, 2019 23:15 UTC