MANILA, Philippines — The Department of Tourism (DOT) is eyeing to create a Philippine wellness brand, in line with efforts to expand the country’s tourism offerings. “First, we need to identify what the Philippine brand of wellness really is and later let’s advocate it,”Alabado said. While the country has yet to come up with its own brand of wellness, Alabado said the DOT is already helping some Philippine medical institutions promote their medical tourism offerings. Bengzon said medical tourism falls under health and wellness tourism, one of the 10 products identified under the National Tourism Development Plan 2016 to 2022. In line with the development of the medical tourism sector, Bengzon said the DOT continues to talk to hospitals providing the priority treatments.

Source: Philippine Star January 01, 2020 15:56 UTC