COLOGNE / FRANKFURT – On 1 June 2023, the growing DER Touristik Hotel Division will open the first property of its new lifestyle brand ananea on the Greek island of Kos, and targets the modern, style-oriented traveller. With ananea, the travel group is establishing a European hotel brand in boutique style and thus repositions itself in the lifestyle segment. DER Touristik hotel portfolio promises quality and individualityThe new brand ananea supports the strategy of the DER Touristik Group’s Hotel Division, which focuses on clear brand profiles, high quality, and an increasingly personalised hotel experience. The next growth step will follow in June with the launch of the lifestyle brand ananea. With this step, the Hotel Division sharpens its brand world and increasingly focuses on high-quality and personalised hotel experiences.

Source: Ethiopian News June 26, 2023 07:19 UTC