A direct-to-consumer coffee brand, Sleepy Owl has reportedly raised USD 6.5 million in the latest Series A funding round led by existing investor Rukam Capital along with DSG Consumer Partners. For those unaware, Sleepy Owl was founded by Ajai Thandi, Ashwajeet Singh, and Arman Sood in 2016 to provide ground coffee in a variety of forms, including hot and cold brews, ready-to-drink mixes, and other merchandise. The company hopes to capitalize on India's growing coffee culture by selling products on its own website and through third-party online channels. Moreover, Sleepy Owl’s agile approach to solving problems has allowed it to consistently achieve higher revenues, he added. Sleepy Owl Coffee currently has outlets in 1,700+ locations throughout Delhi NCR, Pune, Mumbai, Bhopal, Indore, Chandigarh, and Jammu, and other cities, and has served over 60,000 customers.

Source: Economic Times November 23, 2021 12:11 UTC