Lahori, a direct-to-consumer beverage firm, has reportedly secured an investment of USD 15 million from Verlinvest, a consumer-focused investor based in Belgium, in exchange for a minority stake. Actual details of how much stake Verlinvest has acquired is yet to be known. For those unaware, Verlinvest is a multibillion-dollar, family-owned evergreen investment firm with a global presence. Given that the Indian ethnic beverage market is currently underserved, the beverage maker intends to become a major player in this field, Munjal added. If market speculations are right, India's non-alcoholic beverage market has been witnessing significant growth, with sales estimated to surpass USD 18 billion by 2026.

Source: Economic Times January 12, 2022 09:02 UTC