Tesla co-founder and CEO Elon Musk gestures while wrapping up his presentation of the newly unveiled ... [+] all-electric battery-powered Tesla Cybertruck at Tesla Design Center in Hawthorne, California on November 21, 2019. Below, we provide a brief overview of the U.S. truck market and size up the potential of Tesla’s Cybertruck. A brief overview of the U.S. pickup truck market:TrefisFord leads the pickup truck market with ~$25 billion in revenues over 2018, followed by GM’s Chevrolet with $19 billion, Chrysler’s Ram with $16 billion, and Toyota with $12.4 billion. For more details on the Pickup truck market, view our interactive dashboard analysis. We assume that Tesla will garner 1% of the truck market at launch, with the number growing to 3% by 2025.

Source: Forbes November 28, 2019 15:00 UTC