He is mindful that it will take a while before his business venture can generate any profit. The main question these not-so-established enterprises have to face is “Do I cut my losses and move on or do I hope things will get better?”The optimists will say that there is always sunshine after the rain (as our Prime Minister said in his recent speech) while the more practical realists will know when to cut their losses. Another reason for the reluctance to cut losses and move on in our Asian culture is the desire not to lose face or appear stupid to have ventured into such a business. Not only must they learn to be more innovative, enterprising and resourceful but they must also learn to face many daunting challenges and risks. But with this crisis spreading globally unabated, businessmen now need to prepare themselves mentally to cut their losses once the MCO is lifted.

Source: The Star April 12, 2020 21:11 UTC