For Campbell Soup Co., the coronavirus pandemic has accomplished what years of corporate strategy could not: get customers back to stocking their pantries with the company’s iconic red-and-white cans of soup. Packaged cookies, canned tuna and frozen meals have flown off the shelves in the past few months as customers stopped eating out and cooked at home. After losing customers to more health-conscious, artisanal brands, companies like Campbell, Kraft Heinz Co., Nestlé SA and Bumble Bee Foods are getting an unexpected chance...

Source: Wall Street Journal June 02, 2020 15:32 UTC