Customer success: The formula for exponential growthThe rapid shift towards cloud computing and software as-a-service purchasing models is freeing technology buyers from vendor lock-in, upfront payments, long implementation cycles, and heavy software customisation. That means software vendors and their partners need to focus on continuous customer success if they are to grow and retain their customer base over the long run. SEE ALSO :Bidco Africa welcomes return of Kenya Sevens senior playersLarge-scale enterprise software deployments do not have the best record of accomplishment. When defining customer success, a generic benefit like saving time or becoming efficient is not enough. Knowing the desired outcome and regularly measuring against defined success milestones and metrics increases the likelihood of customer success.

Source: Standard Digital April 08, 2019 11:39 UTC