Customer expectations can be met by plugging advanced data analytics into the customer experience journey says Mirza Bukva at Infobip. Customer experience plays a crucial role in determining success in today’s interconnected world of modern telecommunications. Previously, pricing and network quality were the primary factors for customer retention, but now customer experience has emerged as equally important. Fundamentally, data-driven analysis plays a crucial role in improving customer satisfaction, and an enhanced customer experience ultimately aids in customer retention. By leveraging advanced analytics, AI, and ML, telecom enterprises can enhance customer experience, streamline operations, and unlock new revenue streams.

Source: The North Africa Journal October 09, 2024 14:57 UTC