The Modern Customer PodcastListen to Karin Timpone On The Modern Customer Podcast HereLast year Marriott bought Starwood Hotels. Now with the merger comes a fresh approach to engaging all those customers, and part of that is the two once separate customer loyalty programs. If there’s anyone who knows the benefits of customer loyalty its Karin Timpone, CMO of Marriott International. If you are a Marriott customer you can use your points with Starwood Hotels and vice versa. Whether it’s customer loyalty programs, social media or jumping on a cultural and social phenomenon Marriott is at the top of its game.

Source: Forbes May 31, 2017 07:07 UTC