“When we started, we focused on the clear utility to make custom framing easier and less expensive,” Tynan said. The cost-value built into the traditional custom framing industry was seriously out of whack and ready for disruption. Michaels blamed them for the closing of its 94-store Aaron Brothers chain of custom framing stores last year. They are younger than the company originally thought, most especially women in their 30s, with half of Framebridge customers being millennials. “Traditionally, when you think of custom framing, its something you’ve had under your bed for five years before you are motivated to bring it to a framing store,” she explains.

Source: Forbes January 04, 2019 18:37 UTC