Crypto.com has become the first official global marketing partner of Twitch Rivals. As the Amazon-owned platform's official marketing partner, Crypto.com will have category exclusivity, in-stream branded segments, media placement, activations at Twitch events, and more. Crypto.com’s brand will be featured in more than 250 Twitch Rivals broadcasts per year across North America and Latin America, Europe, the Middle East, and Africa as well as APAC regions. “We are extremely excited to add Twitch Rivals, the home of esports, to our growing portfolio of the world’s best brands in sports. Lou Garate, head of global sponsorship sales at Twitch added: “Twitch Rivals has built a loyal and global community of next-gen fans.

Source: The North Africa Journal November 05, 2021 03:59 UTC