Hundreds individuals are at the NFL combine this week with the hope of taking the first step towards taking the league by storm. Mark Murdock, the managing partner at CryoUSA, went to Indianapolis with the same goal. Courtesy of CryoUSAThe technology, known as Photobiomodulation Therapy (PBMT), isn’t knew but the delivery system is. NovoTHOR, which won the Elite Sports 2016 Innovation of the Year, is the first whole body PBMT unit and that’s what Murdock feels makes it so valuable. “I heard story after story from trainers at the NFL combine that, ‘yeah we have handheld LEDs, but it takes so long,’” Murdock said.

Source: Forbes March 04, 2017 21:20 UTC