The company says less than 4% of North Americans cruise each year, and the global cruise industry accounts for just 2% of the world’s hotel rooms. The other really powerful tool is travel agents to guide people to cruise. They really understand cruise, and it’s important to get people on the right cruise experience for them. On cruise ships, 0.007% is the last set of numbers I saw. But the perception is it’s a cruise disease, because cruise is the only venue that reports it.

Source: Wall Street Journal February 17, 2017 14:50 UTC