The Toronto Transit Commission's "We Move You" campaign has drawn criticism for promoting unrealistic body imaging. "The models in the ads are members of the National Ballet of Canada, a very exclusive organization that takes years of training to even be remotely qualified for," writes Kristin Light. ( Toronto Transit Commission )I’ve seen a lot of backlash directed at the TTC ads featuring dancers from the National Ballet of Canada and as a trained dancer for the past 35 years, a professional marketer and sufferer of body-dysmorphic disorder, I don’t think the criticism is fair. There is reaction that the ads promote unhealthy ideals; that they don’t represent the majority of Torontonians and are as such, discriminatory. Potentially unpopular news flash: the models in the ads are members of the National Ballet of Canada, a very exclusive organization that takes years of training to even be remotely qualified for.

Source: The Star November 02, 2016 10:08 UTC