The research asked how they integrate people, process, data and technology to create a culture of innovation, and classified businesses as either traditionalist (antiquated with no innovation), novice (small signs of incremental innovation), adopter (consistent signs of innovation across the four pillars) and innovation leader (strong culture of innovation, reaping the rewards). In six months, New Zealand businesses classified as 'innovation leaders' increased by almost 40 per cent from pre- to post-Covid-19. Innovation leaders took a slightly different approach to the average New Zealand business over the last six months. All businesses, including innovation leaders, plan to focus on skilling to future-proof their business. Business leaders need to start working towards integrating people, process, data and technology to drive an innovation culture fuelling a stronger and more successful economic recovery.

Source: New Zealand Herald November 01, 2020 11:04 UTC