“I’ve been involved with the business as an adviser for six years now,” Key told the Herald. Sir John Key is on the screen rear left, Sundeep Jain is on the bottom screen. He would use his networks in Asia and China to help grow Crimson’s business in those territories. Crimson co-founder Jamie Beaton (left) with Sir John Key. General partner Mark Vivian joined Crimson’s board.

Source: New Zealand Herald February 10, 2026 20:32 UTC