Cricket Australia acquires $918m for broadcast rights - News Summed Up

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Cricket Australia acquires $918m for broadcast rights


Both companies will broadcast all women’s internationals and 23 women’s BBL games. Fox and Cricket Australia also formed a new digital partnership to feed the internet. It’s fair to say that the interest in our rights during this process has been unprecedented,” said Cricket Australia chief executive James Sutherland. “What we are particularly proud of in this partnership is the focus on extending our broadcast coverage of women’s matches,” he said. The deal represents a major reshaping of the sporting rights landscape in Australia and follows Nine recently winning Australian tennis broadcasting rights in a Aus$300 million coup.


Source: The Express Tribune April 13, 2018 09:48 UTC



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